When raw feeding for the first time VIVA Raw Complete Recipes already include every essential vitamin and mineral your cat needs, so feeding is incredibly simple—just thaw, portion, and serve. There’s no guesswork, no extra supplements, and no mixing required. A full day of Viva Raw costs $2.60–$3.20 per day, delivering real meat, natural moisture, and highly bioavailable nutrients in a single, ready-to-feed meal. Because everything is already balanced and built into the recipe, Viva makes proper nutrition effortless while still matching the price of many fortified kibbles.

Dry food is marketed as the “cheap and convenient” option, but in reality it’s neither. Most premium kibbles cost $2.00–$3.00 per day, putting them in the same price range as fresh raw options, yet offering far less usable nutrition. And the effort isn’t any easier—measuring scoops, storing big bags, dealing with crumbs, allergens, and constant supplementing for missing nutrients adds hidden work. Despite all this, cats still end up eating a dry, ultra-processed product that their bodies struggle to use. Over time, this type of feeding often leads to costly vet visits for issues like urinary problems, obesity, dental disease, and digestive trouble—making kibble far more expensive in the long run than it looks on the price tag. When you consider the daily cost plus future medical expenses, dry food simply isn’t cost-effective, convenient, or truly supportive of your cat’s health.